Facebook turns to electronic commerce
Electronic commerce:
Electronic commerce Facebook has announced at the Facebook Developers Conference (F8), an event dedicated
to the company’s developers with more than 2,500 attendees that Facebook Messenger becomes a channel of communication between businesses and their customers. After announcing last week the system of sending
money online, as we have informed you in this medium, Facebook now wants to turn to the field of electronic
commerce with Messenger Business.
“This is going to bring the community together to grow and make better apps.” The universe created by Mark
Zuckerberg already has 1.4 billion active users on Facebook, 700 million on WhatsApp and 300 million on
Instagram. In 2014, the company paid more than 8,000 million dollars to developers working on its platform.
90% of the apps in the top of iOS and Android, as well as Apple and Google stores, are connected to Facebook.
“You are the ones who connect the world, Facebook used to be an app, now we are a family”.
Messenger Business allows you to manage orders and purchases online, follow the process of product delivery
and also interact with the seller. “Nobody likes to have to talk to business,” Mark Zuckerberg joked to explain
that the user will be able to follow all the details of purchase information from Messenger. “We have to reinvent
how stores relate to consumers.” Mark emphasized, indicating the objective. This new functionality will be
applied for the moment to a limited number of businesses in the United States, but the intention of the
company is to extend it to more businesses and countries.
Messenger Platform
Zuckerberg also made official the expected announcement around Messenger. The individual application to
manage the private messages of the social network, will be in the future Messenger Platform, a platform for
developers to make applications based on their service offering third-party applications so that users can
download them quickly and share content from several ways, for example, through GIFs (animated photos)
or emoticons. “We want to offer people different ways of expressing themselves,” said the executive director.
For now, there are only 30 applications attached. Developers can now add their services to the messaging
application to offer different ways to communicate to the 600 million Messenger users.
